San Diego Music Foundation
North by North Park
Workshops, Discussions, Demo Reviews, Music Showcases
Saturday, August 2, 2008
At the Lafayette Hotel, 2223 El Cajon Blvd., San Diego

Music Industry 101: the Basics in 2008
Everything you need to know about getting started in the business of music. Panelists will discuss the "how to" for recording a quality demo to developing an effective promo package to building a functional Web site to booking/promoting consistent local gigs and more. An informative session for newbies and seasoned music scene veterans alike - this panel is sure to offer something for everyone.

How to make money as a Songwriter and Publisher  
Talent and skills are necessary to achieve success as a songwriter and/or lyricist. However, educating yourself about the music business, building a support network and learning to market your songs are equally important to be successful.  This session will inform and empower songwriters by providing reliable information on the business of songwriting and music publishing including mechanical royalties, performance royalties, print royalties and synchronization licenses.
   
Music Marketing: Brands and Bands
You've recorded your first EP, played a string of steadily improved local shows and built an e-mail list comprised of fans other than immediate family and roommates - now what? This informative session will delve into building a fanbase through merchandising, marketing and promotion. Panelists will discuss show promotion, graphic design/artist Web sites, cost-effective production of t-shirts, stickers, posters, flyers/postcards and more.

Music Licensing: TV, Film, Online, Video Games
The world of music licensing – a world where the rights to use music are bought and sold every day. With thousands of television, film, online entertainment and video game companies in the U.S., the call from a production company requesting the use of a song occurs hundreds of times a day.  It’s a call that can take on many variations and one that can produce considerable future income – are you prepared if that call comes in?

Touring 2008: Getting a gig locally, and in another town.
Spreading your musical virus – locally or on the road – is a challenging task.  Whether your booking your first local gig or a nationwide club tour, playing live is integral to the success of any band or singer-songwriter. Unfortunately, booking shows can be a frustrating endeavor.  This panel will break down all aspects of booking and provide strategic tips to make the process more productive and less painful.   

Is a Record Deal in your Future? 
As major record labels are consolidating at a record pace to accommodate rapidly diminishing sales figures and a seemingly broken business model, many artists are questioning whether a record contract is as important as it once was. This collection of top level artists, managers and label executives will address artist concerns and take an up close look at the current label landscape and alternatives to the record label game.

Panelists Subject to Change.